Stories built around the real life of a cycling brand.

An ongoing photography and film collaboration developed across around ten productions since the opening of Dog Days.

CREATIVE FREEDOM ACROSS DIFFERENT BRAND MOMENTS

Dog Days has returned to La Sal to turn collaborations, bicycles, community rides, events and developments in the life of the brand into distinctive visual pieces.

La Sal leads the narrative and creative direction of each production, adapting the approach to the moment while maintaining a recognisable view of the brand.