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Stories built around the real life of a cycling brand.
DOG DAYS
An ongoing photography and film collaboration developed across multiple productions
Dog Days has returned to La Sal to turn collaborations, bicycles, community rides, events and developments in the life of the brand into distinctive visual pieces.
La Sal leads the narrative and creative direction of each production, adapting the approach to the moment while maintaining a recognisable view of the brand.
What was needed
Turn real brand moments into stories
Two narrative films built around the people, collaborations and culture surrounding Dog Days.
Show the craft behind a full-custom bicycle
A film following the assembly of a custom bicycle from its individual components to the finished build.
Make the brand’s community visible
Photography from a social ride and different events.
Document the development of the brand and its space
Photography and film created around the construction, opening and evolution of Dog Days.
Create distinctive content over time
Around ten productions, with material used across social media, newsletters and event screens.
